News

The international audiovisual industry welcomes the launch of EFD STUDIOS Spain

During the eighth edition of Conecta Fiction & Entertainment in Toledo, we officially announced our entry into the local market. Over 700 audiovisual professionals from 31 countries gathered on Thursday, June 20th at the Castilla-La Mancha Museum of Modern and Contemporary Art to learn about our services and products. The event attracted prominent figures from the film, television, and advertising industries worldwide. EFD, a leading company in the audiovisual sector with more than 25 years of experience, has expanded to Spain, establishing a headquarters in Madrid to serve the entire national and European market. Founded by Georgina Terán, the current CEO, we stand out as a strategic provider of cinematographic, television, and advertising services in key areas such as lighting, cameras, vintage optics, grip, post-production, studio spaces, production materials, and virtual production. With our innovative One-Stop Shop value proposition, we offer cutting-edge technology for the audiovisual industry, specialized spaces, distinctive service, and exceptional technical training for our team. This comprehensive vision, coupled with our success in the Latin American market, has led us to choose Spain as the next hub for audiovisual production, attracting projects from Europe and beyond. During the presentation, we also unveiled our new corporate identity, EFD Studios. This rebranding strategy aims to integrate all our offices and business lines under a single umbrella, strengthening our global presence and impact in the audiovisual sector. Our expansion into Spain not only represents an opportunity for the growth of the audiovisual sector in the country but also underscores our commitment to values such as sustainability, specialized training, innovation, and gender equality in the industry. With this strategic move, we position ourselves as a key player in the development of the audiovisual sector in Spain and reaffirm our commitment to supporting the industry both nationally and internationally. Check out all the event photos in this article: EFD Studios Spain Launch – A Night to Remember in Photos.

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EFD Studios Spain Launch – A Night to Remember in Photos

A heartfelt thank you to everyone who joined us at the EFD Studios Cocktail Dinner. It was incredible to see so many familiar faces and meet some new ones too. We hope you had as much fun as our team did! Find out more about us at https://efd-studios.com/usa/en/

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Skypanel X or how to listen to the professionals

In an exciting development in the world of film and audiovisual lighting, ARRI has unveiled it’s latest creation: the SkyPanel X. This innovative development is the result of an unprecedented collaboration with key professionals in the sector such as gaffers, control table operators, directors of photography, and rental companies, who have all contributed their insight based on their direct experience on set to shape this revolutionary tool. Thanks to this invaluable feedback, the SkyPanel X is designed for optimal ergonomic quality. The SkyPanel X has been meticulously designed to meet the specific needs and work requirements of these professionals. With features that include a wide range of color temperatures, soft and hard light technology, wireless control, and a variety of adaptable accessories, the SkyPanel X stands out in the lighting industry for its versatility and exceptional performance. Direct collaboration with industry experts has been foundational in the research and development process of the SkyPanel. Developed to service the daily needs of its users, the SkyPanel is as ergonomic as it is functional, with each aspect of the product having been carefully constructed to satisfy the practical needs of actual professionals in the AV industry.   Ver esta publicación en Instagram   Una publicación compartida de EFD Studios ES (@efdstudioses) Additionally, ARRI has conducted extensive testing in real production environments to ensure that the SkyPanel X meets the highest standard of quality and functionality. This validation in real-world scenarios has been crucial in ensuring the product lives up to the expectations of the film and television production industry. Not only does the SkyPanel X represent a milestone in innovation, it also demonstrates ARRI’s commitment to continuous evolution and adaptation to the ever-changing needs and trends of the sector. With advanced connectivity and exceptional compatibility with a wide range of accessories, the SkyPanel X is a cutting-edge lighting tool that has been shown to exceed the expectations of even the most demanding professionals in the industry. This modular tool, available in three versions (X21, X22, and X23), offers soft native lighting that can be transformed into hard and open phase light with specific accessories. It stands out for its protection against atmospheric phenomena with an IP66 rating and a dynamic color temperature range of 1500 to 20000 degrees Kelvin, allowing precise emulation of sodium lamps or sunlight. The SkyPanel X’s RGBACL LED engine has been optimized to enhance skin tones and improve color spectrum reproduction. With 8 independent pixel zones, this device offers detailed lighting control. Additionally, in X21 mode, you can use an adapter that allows you to take advantage of all the accessories of the SkyPanel S60, a world reference in 2x1 format. In terms of control and connectivity, the SkyPanel X is compatible with the latest existing systems such as Bluetooth 5.0, LumenRadio CRMX2, and ARRI’s new Li0S3 software system. This modular tool, available in three versions (X21, X22, and X23) offers soft native lighting that can be transformed into hard and open phase light with specific accessories. It stands out for it’s protection against atmospheric phenomena with an IP66 rating and a dynamic color temperature range of 1500 to 20000 degrees Kelvin, allowing precise emulation of sodium lamps or sunlight. The SkyPanel X’s RGBACL LED engine has been optimized to enhance skin tones and improve color spectrum reproduction. With 8 independent pixel zones, this device offers detailed lighting control. Additionally, in X21 mode, you can use an adapter that allows you to take advantage of all the accessories of the SkyPanel S60, a world reference in 2x1 format. In terms of control and connectivity, the SkyPanel X is compatible with the latest existing systems such as Bluetooth 5.0, LumenRadio CRMX2, and ARRI’s new Li0S3 software system. At EFD we celebrate the fact that one of the star products in our catalog is much more than a simple LED lighting screen: the SkyPanel X is a the result of an active collaboration with professionals in the sector, ensuring that this product not only meets, but exceeds the expectations of the lighting and cinematography industry, as well as the audiovisual industry as a whole.

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EFD SPAIN: Protective member of the AEC

Since arriving in Spain, EFD has been clear about its intention to bolster Spain’s role as a burgeoning leader in audiovisual production by attracting foreign investment and improving the competitiveness of the sector. One of the company’s main goals when deciding to establish itself in Europe was to work on reinforcing the strength of Spain’s audiovisual production capabilities, along with contributing to the sector’s internationalization and working to increase the local attractiveness of Spain as a destination of foreign investments. For EFD, achieving these objectives involves integrating into Spanish structures and institutions, becoming an indispensable partner and an essential actor in the development of the national industry. Therefore, the fact that EFD Spain has become a protective member of the AEC — the Spanish Association of Directors of Photographty — was one of the first stops the company had on it’s roadmap. The Spanish Association of Directors of Photography is an organization focused on promoting the craft of cinematography throughout the world. Since its establishment in 1993, the association represents professionals who have taken the art of cinematography to the next level, with more than 150 members in different categories. In addition, the AEC actively collaborates with educational institutions, festivals, manufacturers and distributors, working diligently to create synergies between different sectors of the film industry. Every year, the AEC celebrates the technical and artistic advances and achievements of the industry at the MicroSalón, the largest film event in Spain and one of the leading film events in Europe. With both entities similiarly aligned in their respective goals and values, it’s no surprise to hear EFD and AEC have developed an alliance.

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Meet the outstanding industry professionals behind EFD Spain

EFD Spain will be run by a team of professionals with proven track records in the film sector, working under the direct presidency of Georgina Terán, multinational CEO, and the leadership of Michelle Terán, head of the firm’s International Strategy committee. For the grand-opening in Spain, EFD (which employs over 500 people, distributed amongst their other locations) has entrusted strategic leadership positions to professionals with extensive experience in the audiovisual space. These leaders aren’t just seasoned professionals: their careers speak to a deep commitment to the development of the Spanish film industry and its position on the international stage. Roberto Sacristán. With more than 25 years leading teams in companies that provide services to film, TV, and advertising agencies — most recently as general management of Aluzine Rentals — Roberto is the VP of Technology at EFD and will be in charge of the development and supervision of the rental departments. Sacristán will combine this responsibility with the presidency of ALIA, the Spanish Association of Technical and Service Companies that he founded with the top Spanish Audiovisual companies. Deme Naranjo. Deme joins EFD as the VP Commercial Director, boasting a decade of experience as an Agent and Talent Manager and more than 13 years background as a production manager. With extensive international experience and an impressive sales pedigree, Naranjo is a consummate professional in the audiovisual sector. Rita Noriega. Rita is an experienced Director of Photography in Films, Series, Advertising, and Documentaries. In her career, she’s been responsible for acclaimed films like ‘La Ermita’, ‘Pig’, and ‘The Fourth Passenger’, among others. She will manage the Training area of EFD Spain, overseeing one of the primary development objectives for the industry that EFD wants to focus on. Sergio Zúñiga. Sergio joins EFD Spain as Marketing and Image Director for all territories. He has more than twenty years of experience in different areas such as Post-Production, Filmmaking, Filmmaking Direction, Content Promotion and Brand Creation. Linked to Grupo Secuoya for fifteen years, his most recent role was Project Manager for Orange Spain, focusing on television and communication services. Rafael Chorro. Rafael has spent more than thirty years holding different positions of responsibility and management in companies such as Videoreport and Mediapro, along with other relevant firms in the audiovisual sector. As Technical Director, he will lead the design and implementation of technological strategies in each technical area. Juan Carlos Sández Martínez. Juan Carlos is a renowned camera technician with an acclaimed 30+ year career working behind the lens in the international film and advertising industry. He will be responsible for EFD Spain’s Technical Direction, utilizing his expertise to help the technical department shine. Pedro Arrabal. Pedro has been working in the industry for over twenty five years, most of which linked to Video Cine Import, where he’s worn many hats and has been responsible for various important technical functions. He joins EFD Spain as Technical Director of Lighting.

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EFD, a unique audiovisual services company, arrives in Spain to help provide coverage to the industry

With 25 years of experience and offices in Mexico, Colombia, and the USA, EFD is a benchmark in how to provide world-class lighting, cameras, vintage lens, grips, and post-production and VFX services to the film industry. EFD, a leading company in the audiovisual sector, has just opened its newest headquarters in Spain, where it will transfer its cumulative 25 years of knowledge and experience to meet the needs of the Spanish national market. The company, founded by its current CEO, Georgina Terán, will begin to operate as a strategic provider of film, TV, and advertising services in the business areas of Lighting, Cameras, Vintage Lenses, Grip, Post-Production, Sets, Production Materials, and Virtual Productions. Through its value proposition as a One-Stop-Shop for the most advanced technological materials and tools in the audiovisual industry, EFD has evolved over the years to offer spaces, varied services, staff with multi-disciplinary skills, and technical and vocational training for local residents. Through its dedication to worldclass service, the company has positioned itself as one of the premier firms in the Latin American market. Now, with its arrival in Spain, EFD endeavors to contribute to the quickly-growing reputation of Spain as an epicenter of audiovisual production by attracting foreign investment and improving the competitiveness of the film sector. “Spain is in a good starting position to become a leading audiovisual hub at both a European and global level: it’s in a great position to incorporate the latest technology into productions and it’s filled with great talent in all related fields. We want to contribute and help the sector grow via our way of approaching the industry: always being part of the production and being proactive in the search for creative and technological trends that are necessary to continue to transform the Audiovisual Industry.” explains Georgina. Beyond its own business objective, EFD sees a higher purpose in terms of its role in supporting the industry, reflected in the company’s stated values. “We are committed to a different type of company culture, one that’s based on real sustainability. We’re commitmented to providing specialized training, innovation, and support for local cinema culture, along with being committed to developing new audiovisual techniques, narratives. We also have a firm commitment to equity and balance at the gender level, and we’re very excited about what we can accomplish here as a duel partner-facilitator for sustainable productions.”

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